Sweet Green Success



There are a lot of people today who want to start a food company. This is one of the fastest growing areas of business today. Nathaniel Ru has done a great job in this industry, and there are a lot of people today who look up to the success that he has had. Over the long term, there are a lot of things to manage when it comes to a new company. With Sweet Green, Nathaniel Ru knew that he had a great concept that he wanted to try out with customers. Over time, many people are excited about all of the changes that are coming out of this industry.


Nathaniel Ru


When he was in college, Nathaniel Ru wanted to start up a company. However, there are a lot of things to consider during that process. If you want to invest in a new business, this is the way to go. With more competition than ever before, a lot of people are starting to wonder if things will ever be the same. Customers today want to have a great experience while eating and they are willing to pay more for it. This is why Nathaniel Ru wanted to start a concept that focused on healthy eating. There are few companies that focus exclusively on eating healthy for a variety of reasons. Not only is this a concept that is hard to accomplish, but there are a few areas of the country where it does not make a lot of sense.


Future Plans for Growth


He knows what it takes to succeed on a number of levels, and he has the capital from the success of his business on his side. If you want to invest in a company like Sweet Green, you need to have a plan in place before you get started. There are a lot of people who struggle in this area, simply because they do not do the proper planning on the front end. Nathaniel Ru has had a lot of success simply because he cares about adding value to other people. If you are going to take things to the next level in your life, Nathaniel Ru is the perfect person to learn from. He has the passion that he needs to get things to the next level, and he is always willing to advance the cause of his business for the future.


How Sweetgreen Thrives in the American Fast Salad Business

Sweetgreen is a salad restaurant chain that never lacks a queue of customers eager to taste their delicious quick lunch. Fortunately, clients can cleverly avoid lining up by utilizing the Sweetgreen app to place orders. The chain’s initial operation was in Washington, DC in 2007 and it has expanded to 40 outlets in California and New York.


Sweetgreen’s catch is their ability to provide healthy, tasty and affordable food giving the customers the best value for their money. Their food joints serve generously. Therefore, you don’t feel hungry just a few moments after having a meal, like it is the case with most fast food restaurants. For an amount not exceeding the price of a burger and French fries, you can enjoy a bounty serving of nourishing food.


Nathaniel Ru explains that Sweetgreen analyzes the demographics of a region and makes proper timing before launching new branches. He adds that how they enter a market determines how well their business will do.


He explains that their choice of location isolated Sweetgreen from world’s major chipotles in New York hence reducing competition. He adds that Sweetgreen is not only interested in providing lunch to daytime workers but also to have a steady flow of dinner and weekend customers.


Sweetgreen ensures that all customers have a smile on their faces by customizing products and being consistent in their service. Sweetgreen wants to be reliable to clients whether they order in the restaurant or with the app.


The restaurant’s kitchen is not secluded, and customers can clearly see the ingredients and the preparation process. Ru feels that this is a good move in assuring quality to customers instead of trying to convince them by word of mouth.


To source ingredients, Sweetgreen visits farms to find out what the farmers can supply, instead of calling them to ask them if they have a certain crop. This exploration enables the restaurant to introduce new vegetables to their clients and to establish new recipes that most people had not tried before.


The Founding of Sweetgreen


In partnership with Nicholas Jammet and Jonathan Neman, Nathaniel Ru founded Sweetgreen in 2007 just a few months after graduating from the Business School of Georgetown University. By late 2016, the fast casual restaurant chain had 64 stores spread across Washington DC, California, New York, Illinois, Virginia, Pennsylvania, Maryland, and Massachusetts.


Sweetgreen has more than 1,700 workers. Apart from food service, the business has initiatives in charity, technology, music and wellness.