Kate Hudson’s Fabletics: Recommended for All

Kate Hudson is one of the most popular celebrity fashion icons of all time. Best known for her acting in some of Hollywood’s greatest romantic comedies, Kate Hudson is expanding her resume with Fabletics. Fabletics is her activewear fashion brand, which is drawing worldwide attention.

Activewear refers to the fashion style that combines fitness clothes with the fashion of casual wear. Fabletics is amongst the most popular activewear brands. Millennials are not only drawn to Fabletics because of the fashion; they’re also drawn to Kate Hudson’s personality and focus on health and fitness.

Millennials are more health conscious than previous generations, so they tend to have more health conscious role models. Like all female actors, Kate Hudson pays great attention to keeping herself in the best of shape. She noticed that there wasn’t a lot of fashionable fitness outfits. And the few brands that did exist were incredibly expensive.

She originally set out to create an affordable and fashionable fitness brand. Over the next three years, she grew a $250 million business out of Fabletics. She always wanted to the company to sell directly to people interested in her particular fashion.

Fabletics expanded its reach by opening physical stores. After experiencing immense success in the e-commerce market, Fabletics set its sights on further global expansion. Currently, there are only 16 stores in the United States, but the company looks forward to adding more stores by next year’s end.

So far, Fabletic’s retail stores are performing better than most other brands. Most businesses suffer from people preferring to shop online where things are cheaper. Fabletics, being a member-based franchise, focuses on creating alluring and provocative customer experiences to keep people returning. That involving building relationships and selling products that its members will actually want to buy.

Another element of Fabletic’s success is all the brilliant publicity the brand is getting. While other companies fake their reviews, Fabletics relies on the reviews of real members. One such review pointed out the quality of Fabletic’s products. The reviewer stated that the quality is actually better than she expected.

She also talked about the endless variety of styles Fabletics has. Fashion is one of the most important aspects of Fabletic’s premise, and the brand delivers. Anyone wanting to see what styles Fabletics has can take a lifestyle quiz.

Fabletics The Active Wear Brand to Watch Out For

Fabletics has gained a lot of popularity for being the very first sports apparel company to try and beat Amazon at their game. This is because of their great marketing strategies, quality and the personalized services. Being on the same level with Amazon means that they are now competing with giant brands such as Nike and Lululemon. They are tapping the stylish sports enthusiasts from some of the major active wear brands in the industry. Some of the reasons behind their competency.

 

Advertisement

Fabletics has gained a lot of popularity within a very short time because it invests heavily in advertisement. You will see their ads pop up every now and then. This has gone a long way in improving their brand awareness.

 

Selling Strategy

Selling of some items, such as clothes, online, is never easy. It requires that a company conducts extra research and have a way of convincing their customers to buy. As for Fabletics, they use a loyalty program to get their customers hooked. If one becomes a VIP member at Fabletics, they get to purchase attires at discounted prices. They also get to choose from a variety of active wear that has been recommended by Kate Hudson personally. Other than that members of the VIP program get loyalty points for every time they shop. The loyalty points can be redeemed for free items and everyone just loves free goods.

 

Affordability

There are several great active wear brands. But most of them are defined by their costs. They charge very high prices for their products. Fabletics realized this early and identified that they had an opportunity to provide the same great quality and value but at a cheaper price. You will get items at unimaginable prices there. Right now they are selling two leggings at $24, leggings that would otherwise go for over a hundred bucks. And it doesn’t end there. If you are shopping for two, three or more piece sports attire, you can get them affordably, ranging from just $45 to nearly $100.

 

Value

Fabletics is great on value. First, they deliver products free of charge. And when you purchase their active wear, you can say goodbye to faded clothes. Their attires are made with quality material such that they can handle any amount of sweating. They do not get stretchy with time and they help keep fit in a stylish manner.