In the world of fashion e-commerce, it is hard to discuss anything without a mention of Amazon. Today, Amazon controls about 20% of the market. That is why it is so surprising the Kate Hudson’s Fabletcis has grown to $250 million in just three years.
Fabletics is a company that focuses mainly on the activewear movement. It utilizes a subscription mechanism to make sales. The model of business is quite simple. They simply mix a membership model with convenience for customers. This has proven to be a successful model of business.
In the past, high-end brands have usually been defined by the quality and price of their products. However, recent economic upsets have meant that people are looking for bargains more than ever before. Now customers are increasingly looking for things such as last mile service, brand recognition, and customer experience.
What the GM has to Say
According to the GM of Fabletics, the company is simply re-imagining what it means to be a high-value brand. When combined with low prices, this has allowed Fabletics to soar in sales. Besides being able to understand what people want, has played a big role in the success of Fabletics.
How Kate Hudson Went From Almost Famous to Ultimate Success with Fabletics
Recently, Kate Hudson was spotted at a red carpet event. However, this event was not promoting any new TV show; it was promoting how successful Fableitcs has become. The event was also the launch of a collaboration between the clothes company and a pop singer, Demi Lovato.
In just three short years since Fabletics was launched, Kate Hudson and the team at Fabletcis have turned it into a company worth $250 million. This was especially impressive since Kate Hudson had no known business background.
When the founders of Fashion Group first decided to launch an athleisure brand, there was no brand out there, which offered what they envisioned. They wanted to change the market and provide it with something stylish yet affordable.
The first person they thought of approaching with this idea was Kate Hudson. They liked how approachable she was, and that she was a person who did not take herself too seriously. To them, she personified everything they envisioned their brand to be. From the first day the brand was launched, Kate was quite involved. She continues to play an important part in the process of designing the outfits. However, do not expect Kate Hudson to quit her acting job because of the success at Fabletics. She insists that she is still an actor although she is proud of her business success.