Norman Pattiz in collaboration with Edison Research, a leading survey company in the broadcasting space, announced results of a series of studies done with five brands recognized nationally and service categories on advertising tests across five different products.
It was the first survey research of pre- and post-campaigns. The research was done over last half of 2016 led by Edison Research Vice President Tom Webster.
Edison research conducted three different surveys in 2016 for PodcastOne to determine the strength of podcast advertising for five national brands. Each brand was given the same advertisement period of 4- 6 weekson those podcasts and same advertising methodology.
Online surveys were also being conducted. Several discoveries were made during the investigation, but there were major key results.
The main conclusions were as follows: Unaided product awareness rose by 47% from the pre-study to the post study for a financial service product, increased by 37% for an automobile product and grew by 24 % for a garden product and lawn.
Also, 60% of listeners mentioned a particular grocery brand post-campaign whereas in the pre-study it was only 7% of the listeners. Learn more about Norman Pattiz: Norman Pattiz | LinkedIn
Another finding was that in the post study over 33% gave a favorable opinion of an automotive product and 18% in the pre- study. 22% in the post-study would consider using a garden and a lawn and only 16% in the pre-study.
Also, results showed that awareness of an individual campaign message for an automotive product from post-study to the pre-study increased by 60%and by 76% for a casual dining restaurant.
The results of the survey showed the substantial positive effect of podcast advertising on intent to buy, recall of a particular message and brand recall.Podcast audiences reflected to be receptive to brand messages and also the demand for those brands was high.
Norman Pattiz is the Founder and Executive Chairman of PodcastOne. Norman also founded founder Westwood One, a radio company which was branded America’s largest provider of news, sport, traffic programming and talk to the Broadcast Industry under his leadership. In 2010, Norman launched Courtside Entertainment Group for quality programming, and in 2012 he started PodcastOne.
Pattiz graduated from the University of California. He has served in different successful media platforms and received the giant of broadcasting award from the Library of American Broadcasting. Norman Pattiz is passionate about reporting and often implements new ideas.