Kate Hudson is one of the most popular celebrity fashion icons of all time. Best known for her acting in some of Hollywood’s greatest romantic comedies, Kate Hudson is expanding her resume with Fabletics. Fabletics is her activewear fashion brand, which is drawing worldwide attention.
Activewear refers to the fashion style that combines fitness clothes with the fashion of casual wear. Fabletics is amongst the most popular activewear brands. Millennials are not only drawn to Fabletics because of the fashion; they’re also drawn to Kate Hudson’s personality and focus on health and fitness.
Millennials are more health conscious than previous generations, so they tend to have more health conscious role models. Like all female actors, Kate Hudson pays great attention to keeping herself in the best of shape. She noticed that there wasn’t a lot of fashionable fitness outfits. And the few brands that did exist were incredibly expensive.
She originally set out to create an affordable and fashionable fitness brand. Over the next three years, she grew a $250 million business out of Fabletics. She always wanted to the company to sell directly to people interested in her particular fashion.
Fabletics expanded its reach by opening physical stores. After experiencing immense success in the e-commerce market, Fabletics set its sights on further global expansion. Currently, there are only 16 stores in the United States, but the company looks forward to adding more stores by next year’s end.
So far, Fabletic’s retail stores are performing better than most other brands. Most businesses suffer from people preferring to shop online where things are cheaper. Fabletics, being a member-based franchise, focuses on creating alluring and provocative customer experiences to keep people returning. That involving building relationships and selling products that its members will actually want to buy.
Another element of Fabletic’s success is all the brilliant publicity the brand is getting. While other companies fake their reviews, Fabletics relies on the reviews of real members. One such review pointed out the quality of Fabletic’s products. The reviewer stated that the quality is actually better than she expected.
She also talked about the endless variety of styles Fabletics has. Fashion is one of the most important aspects of Fabletic’s premise, and the brand delivers. Anyone wanting to see what styles Fabletics has can take a lifestyle quiz.