Fabletics The Active Wear Brand to Watch Out For

Fabletics has gained a lot of popularity for being the very first sports apparel company to try and beat Amazon at their game. This is because of their great marketing strategies, quality and the personalized services. Being on the same level with Amazon means that they are now competing with giant brands such as Nike and Lululemon. They are tapping the stylish sports enthusiasts from some of the major active wear brands in the industry. Some of the reasons behind their competency.

 

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Fabletics has gained a lot of popularity within a very short time because it invests heavily in advertisement. You will see their ads pop up every now and then. This has gone a long way in improving their brand awareness.

 

Selling Strategy

Selling of some items, such as clothes, online, is never easy. It requires that a company conducts extra research and have a way of convincing their customers to buy. As for Fabletics, they use a loyalty program to get their customers hooked. If one becomes a VIP member at Fabletics, they get to purchase attires at discounted prices. They also get to choose from a variety of active wear that has been recommended by Kate Hudson personally. Other than that members of the VIP program get loyalty points for every time they shop. The loyalty points can be redeemed for free items and everyone just loves free goods.

 

Affordability

There are several great active wear brands. But most of them are defined by their costs. They charge very high prices for their products. Fabletics realized this early and identified that they had an opportunity to provide the same great quality and value but at a cheaper price. You will get items at unimaginable prices there. Right now they are selling two leggings at $24, leggings that would otherwise go for over a hundred bucks. And it doesn’t end there. If you are shopping for two, three or more piece sports attire, you can get them affordably, ranging from just $45 to nearly $100.

 

Value

Fabletics is great on value. First, they deliver products free of charge. And when you purchase their active wear, you can say goodbye to faded clothes. Their attires are made with quality material such that they can handle any amount of sweating. They do not get stretchy with time and they help keep fit in a stylish manner.

The Floridian Businessman Bob Reina

For almost a decade, the successful chief executive officer, philanthropist and marketing expert has through his company Talk Fusion been impacting lives from many parts of the world.

Talk Fusion’s success is definitely not questionable. It is currently the biggest video communications company in the world and operates in more than 100 countries. But according to the CEO Reina, success and responsibility go hand in hand, which is why Talk Fusion is actually driven by altruism.

Reina, the founder of Talk Fusion, is a very prominent supporter of the Humane Society of Tampa Bay. Overall, he has donated at least around $1 million to this organization. Reina also has helped numerous orphanages from Indonesia as well.

His life-saving involvement with children and animals motivated him to also increase his humanitarian efforts. Thanks to a program that he launched back in 2016, Talk Fusion associates can now provide video marketing services to charities for free.

The free charity account being given away is considered to be Talk Fusion’s best marketing package, which includes for instance, video newsletters, video chat and video email. According to Reina, nonprofits and charities can further their causes more effectively through Talk Fusion’s products.

For many years, Reina has known how to motivate and influence people. This is why he has such as successful direct selling company. Those that work hard for Talk Fusion are handsomely compensated. Talk Fusion, for instance, is known for its travel incentives, prestigious promotions and monetary bonuses.

People join Talk Fusion’s business opportunity for different reasons. Some do it to in order to achieve financial freedom. Others do it in order to help their family members financially. Overall, Talk Fusion’s business opportunity is for people from all walks of life.

Reina is known for his optimism and strong work ethic. In 2004, he had a dream. He wanted to put videos into emails. Many experts told him that it was impossible. However, Reina stayed with his genuine vision. And he was able to accomplish his goal thanks to the help of Dr. Jonathan Chen, a technology expert.

According to Martech Advisor, before Reina founded Talk Fusion, he worked for many years as a police officer in Florida. Before attending the Tampa Police Academy, he went to the University of Southern California. Reina has been involved in the direct selling industry since 1990.

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